Microsoft is on a Charge in the SaaS Market
RENO, NV, April 18, 2016
New data from Synergy Research Group shows that Microsoft is now challenging for leadership in the enterprise SaaS market. In 2015 Microsoft grew its market share by almost three percentage points but was still a little way behind long-time leader Salesforce. However, Microsoft continues to grow its SaaS revenues much more rapidly. The other top ten players in the market are Adobe, ADP, Google, IBM, Intuit, Oracle, SAP and Workday. Microsoft achieved the second highest 2015 revenue growth rate among the top ten SaaS companies. SAP, Adobe, IBM and Workday all achieved 2015 growth rates in excess of 50% and Oracle too is now surging ahead. The enterprise SaaS market grew by almost 40% in 2015 and Synergy forecasts that it will more than triple in size over the next five years. The smaller consumer SaaS market is only a third the size of the enterprise market and also has a lower growth rate. While it is not the leader in consumer SaaS, it is notable that Microsoft’s growth far outstrips that of other major consumer SaaS operators.
“In many ways SaaS is a more mature market than other cloud markets like IaaS or PaaS,” said John Dinsdale, a Chief Analyst and Research Director at Synergy Research Group. “However, even for SaaS it is still early days in terms of market adoption. It is notable that the big three traditional software vendors – Microsoft, Oracle and IBM – are all now growing their SaaS revenues faster than the overall market and yet SaaS accounts for less than 8% of their total software revenues.”
About Synergy Research Group
Synergy provides quarterly market tracking and segmentation data on IT and Cloud related markets, including vendor revenues by segment and by region. Market shares and forecasts are provided via Synergy’s uniquely designed online database SIA ™, which enables easy access to complex data sets. Synergy’s CustomView ™ takes this research capability one step further, enabling our clients to receive on-going quantitative market research that matches their internal, executive view of the market segments they compete in.
Synergy Research Group helps marketing and strategic decision makers around the world via its syndicated market research programs and custom consulting projects. For nearly two decades, Synergy has been a trusted source for quantitative research and market intelligence. Synergy is a strategic partner of TeleGeography.
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